Over 25% of girls aged 14-17 won’t continue playing sports because they do not see a future in athletics. Adidas is going to provide mentorship and female influence in the city of LA so that girls can continue playing their sport and maintain their athleticism by creating Adidas Alumni.
An app that features the alumni, personal stories, workouts, how they became who they are and motivational stories in their career.
Traditional, Instagram & social media sponsored content promoting app mentorship opportunities.
A clothing line exclusive for the members of Adidas Alumni.
Ashley Moehlenpah, Jesenia Duque Gomez, Kelsey Veenstra and myself.