Korper Activewear is a new women's athletic clothing brand from Mexico. We were talking to young women who take their physical activity seriously and work hard to achieve their goals. Our key message was praise – praise for all the efforts women do in order to keep a schedule at the gym and to help them to destroy the excuses that keep them away from their goals.
For the art direction, I went for a bold and active design in order to portray the brand aesthetic and using current brand ambassadors as models to show their products. For this campaign, I chose to have direct mail because the brand needs to get their products out. It was also offered instructions for a free product sample.