This campaign promotes the new Vicks Vapo patch. An innovative way to enjoy the traditional Vicks vapors in the form of a patch. The strategy was to remember all the odd remedies that we sometimes used when we were sick, conveying that this product is easier to use and you'll get better results. In order to match our strategy, we decide to go for a 1950's advertising aesthetic and a sarcastic voice.

Touchpoints : 

Out of home, Pharmacy aisle and social (IG, Twitter)

Art direction:  Jesenia Duque, Natalia McElrath and myself.

 

Copywriting:  Renne Hill