Our idea was to introduce a new Western Digital hard drive, one with AI technology that organizes files as they are saved. Based on an intuitive interface, the new WD would make retrieving files easier and faster. It's directed at young adults entering the workforce, or in the final stages of college, and so the the media is primarily social.
Art direction: Jesenia Duque, Natalia McElrath and myself.
Copywriting: Vlad Herescu